Video interview directed for the 2026 Gran Fondo Il Lombardia, featuring Norma Gimondi, daughter of cycling legend Felice Gimondi, to present a commemorative jersey dedicated to her father's life, legacy and achievements. Built around Norma's personal memories and perspective, the interview connects the jersey's visual references with Gimondi's career and legacy, using storytelling to give context and meaning to the commemorative design.