Created for Bergamo al Cinema and designed to be screened before films in over 40 cinemas across the province of Bergamo, Safety First was conceived to transform traditional safety information—often perceived as cold and impersonal—into content capable of both informing and entertaining. A cinema usher becomes the guiding thread through a journey across different genres and languages of the seventh art, breaking the fourth wall and leading the audience through spy movies, silent cinema, horror, mockumentary, and noir. Each sequence reinterprets a different safety rule through a specific cinematic language, playing with directing, cinematography, editing, and visual effects. An informative video that uses cinema to speak to a cinema audience, making safety information part of the show itself: to inform, entertain, and prepare the audience for the film. Produced by Horo.